Prime Day is Expanding

What’s your favorite summer holiday? Maybe you love Independence Day. Or maybe you’re all about Flag Day. You could even celebrate National Catfish Day, which falls today!

But if Amazon Gadgets are your obsession, there’s no question what your favorite summer holiday is: Prime Day!

Prime Day is the annual summer day on which Amazon tries to replicate the feel and excitement of Black Friday. Whether they succeed is entirely up to how much you enjoy Amazon’s own products. Those are typically the focus of the sales.

But this year, Prime Day is expanding…

A Whole New Prime Day

Though the name likely won’t change, Prime Day will now be two whole days, from midnight PT on July 15 till midnight PT on July 17. The day will remain a celebration of everything that makes Prime unique.

“Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen,” said Jeff Wilke, head of Amazon Worldwide Consumer.

Amazon wants Prime Day to appeal to existing Prime members, rewarding them for their loyal business. Of course, if you join Prime specifically for Prime Day, they won’t complain about that, either.

Learning from Alibaba?

On its face, Prime Day is already similar to Chinese giant Alibaba’s Singles’ Day. Last year, they collected $25.4 billion in sales on that day alone. And Amazon is trying to follow in their footsteps.

Singles’ Day feels more like an event than Prime Day ever has, with celebrities getting involved and products debuting for the first time. This year, Amazon is trying to match some of that excitement. Levi’s will debut a unique pair of jeans designed by Sterling Shepard and Chanel Iman Shepard. And Amazon is teasing “special performances” and “great entertainment.”

At the end of the day, though, Prime Day is all about the savings. So if you’re dying to get your hands on a new Echo or Fire TV Stick, you should wait until July 15 for the best deal. On the other hand, if you’re susceptible to sales on products you don’t need, maybe throw your computer in a dumpster before the Ides of July are upon us.

You Might Also Like